Online Commercials & Internet Infomercials Change Internet Marketing & Online Advertising

Entrepreneurs, online marketers, authors and small business owners can make Internet Infomercials or "Online Commercials" with inexpensive hardware, free software and free web hosting that look like television infomercials at a fraction of the price – starting at $100. Ordinary people can use a computer, webcam or digital camcorder, inexpensive lights and make their own Internet Infomercials in a few hours that convert visitors into leads and sales.

Wednesday, February 22, 2006

Broadband Ignites Internet Video Big Bang

San Diego, CA – February 23, 2006 - The Internet video boom is on. It’s no longer just a trend. Some technology media pundits have even dubbed it the "online video Big Bang."

It began with Apple's debut of video downloads through its iTunes service and introduction of the Video iPod in late 2005. In the ensuing months, major Internet players like Google, Yahoo!, Apple and AOL all have either introduced or beefed up video services and struck deals with content giants like Disney, ABC, CBS and NBC.

While video has been online for awhile it has just now reached the tipping point. Once the territory of news organizations, adult sites and, more recently, personal blogs, it is quickly becoming a channel of choice for conveying entertainment and business information.

Broadband Spreads Quickly

Thanks to the rapid widespread adoption of broadband Internet connections at the consumer level, companies are scrambling to find ways to deliver video content using a variety of revenue models including subscriptions, pay-per-download, traditional advertising, relationship-building and integration with other monetized services like Google’s Adsense.

Even small businesses are jumping into the fray.

"The technology has become so affordable and easy-to-use, really anyone can participate," says Mike Koenigs, co-creator of the Internet Infomercial Toolkit, a how-to guide for small businesses (http://www.infomercialtoolkit.com).

"For the first time ever, any online business owner--even the smallest information products marketer--can use video to present his or her products or services. The key is getting the messaging strategy right."

Internet Infomercials?

Koenigs and business partner Rocket Helstrom turned to the TV infomercial industry for a successful message model. They interviewed several top producers, distilled their formulas and adapted them to the Internet.

“The direct-response infomercial is the best archetype for Internet marketing video—much more so than the brand ad commercial,” says Helstrom.

“The Web is arguably the most efficient direct-response sales medium ever created. What’s worked for years on TV now works online. Now, a business can leverage the power of the infomercial to present its product online for less than $1,000.”

Coming Soon to Any Screen Near You

The lines between channels are blurring as well. We’re seeing it now with Internet downloads of yesterday’s prime time TV “Lost” and “Desperate Housewives” episodes.

Soon, consumers will be accessing all forms of Web video—entertainment, news and infomercials—through all their available screens, whether they’re in their living rooms, home offices or on the street.

Early-adopting businesses will be poised to distribute their infomercials not just to computers but to any screen their target market chooses, from home entertainment TVs to cell phone displays.

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Contact Mike Koenigs and Rocket Helstrom for more insights about Internet infomercials. Direct line: 800-795-5417 or email info@infomercialtoolkit.com. You can find complete details about the Internet Infomercial Toolkit at http://www.infomercialtoolkit.com.

Tuesday, February 21, 2006

Internet Infomercials Debut on Google During Olympics: Is TV Advertising Dead?

Google continued to dominate paid advertising with more than $1 billion in ad revenue last year. Now, it is poised to dominate online video with sponsored Internet infomercials.

Last week, Google started including video ads in search results. Anyone who googles "Olympics" or "Winter Olympics" can see what’s in store for search customers.

The results include a video thumbnail that lets a viewer watch or download a video.

Online advertisers see the writing on the wall: soon, they'll be able to add their own Internet infomercials to Google's search results and entice viewers to visit their Web sites and buy their wares.

KickStartMedia.com, a startup company in San Diego, has a head start selling tools that teach businesses and entrepreneurs how to make their own Internet infomercials with one goal in mind: converting viewers into buyers.

Mike Koenigs and Rocket Helstrom released the Internet Infomercial Toolkit in early 2006. A combination of DVDs, audio CDs and online tools gives clients everything they need to make sales-driving Web videos.

"Besides our package, all the customer needs is a camcorder or Webcam, some off-the-shelf software and a laptop to make infomercials. It’s really small business budget-friendly,” says Helstrom.

Koenigs adds, "The TV infomercial industry has generated more than $100 billion of sales over the past 20 years. We’ve adapted the same formula to sell products and services online.”

“We give our customers step-by-step instructions and push-button software that writes a script in minutes. If you can use a camcorder, Web browser and word processor, you can put an Internet infomercial online."

Koenigs and Helstrom should know. The Internet Infomercial Toolkit sold hundreds of copies in a couple of days with only word-of-mouth advertising.

"In the near future, we'll be watching Internet infomercials on our computers, video iPods, PDAs and cell phones,” Helstrom says. “The programming might be disguised as television, but the programs will educate, entertain and inform watchers, eventually driving them to Web sites to buy sponsors' products and services."

Why the sudden surge and interest in Internet infomercials? Three key trends are fueling this paradigm shift:

The rapid adoption of broadband delivery to wired and wireless users. More than 75% of all U.S. Internet homes now have broadband access. New cell phones can display video. Podcasting even enables consumers to download video and carry it with them for convenient consumption. Last quarter, Apple sold over 12 million iPods (many with video capabilities) and more are being sold every quarter.
The technology to make Internet infomercials is affordable and easy to operate. Online entrepreneurs and small businesses are realizing they can make Internet infomercials with equipment and software that costs less than $1,000.
Web video hosting and delivery is rapidly becoming a commodity. In some cases, it is even free. Google's new video program allows anyone to upload and display video at no charge, eventually hoping to cash in by selling video content and online advertising.

For more insights about Internet infomercials, interested businesses can download a free report, "How Internet Infomercials Will Transform Your Business," from www.InfomercialToolkit.com.

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For additional information and details about the Internet Infomercial Toolkit, visit www.InfomercialToolkit.com or call 800-795-5417.

KickStartMedia.com develops and sells DVD and computer-based training courses that teach small business owners and entrepreneurs how to turn their web sites into online businesses that convert visitors into buyers.

Its programs and software are available to a worldwide audience directly from their web site at www.InfomercialToolkit.com.

The Internet Infomercial Toolkit Copyright ©2005-2006 Kazzoe, LLC.

Arielle Ford Uses Internet Infomercials to Sell Her Information Product

World-renouned publicist, Arielle Ford is using Internet Infomercials to sell her program, EVERYTHING YOU SHOULD KNOW ABOUT PUBLISHING, PUBLICITY & BUILDING A PLATFORM.

In this package you will learn how the publishing industry works and what publishers are looking for!

You will learn:

How to build a speaking career
How to build the ALL IMPORTANT Platform
As well as what it takes to market and publicize a book.
You will hear interviews with 3 highly successful bestselling authors who will share with you how they got started as speakers and the secrets to their success.

To learn more, be sure to visit the Everything You Should Know web site and watch this video.

You can also download the video to play on your video iPod.

Thursday, February 09, 2006

Internet Infomercials Will Change the Way You Do Business on the Web

Here's what Mark Victor Hansen said about the Infomercial Toolkit...

"I've seen the future of internet marketing!"

Download this video for your video iPod or to play it back on your computer.

What do you get in the box with the Infomercial Toolkit?

Here's a complete walkthrough with the creators of the Infomercial Toolkit, showing you everything that comes in the box:

Download the file for your video iPod or to play on your computer

Internet Infomercial Toolkit

Hi --

Rocket Helstrom and Mike Koenigs here.

Feel free to post your personal experience with the Infomercial Toolkit here.
Click on the "Comments" link below to read comments from others or post your own.

Thanks.
Rocket and Mike

What's Outside the Box?

Last week, we sent an email about a new video we posted on our Web site that showed you everything you get in the box when you order the Internet Infomercial Toolkit.

Now, we'd like to tell you what comes outside the box.

When you order the Internet Infomercial Toolkit, you become a member of our infomercial-makers' community.

So what?

It means when you receive the Toolkit and go through all the content that's in the box, you've just begun.

Because we aren't standing still. We continue to create videos, conduct interviews with industry superstars and test every piece of software and hardware we can get our hands on. And we make it all available to our members. It's not just some idle promise. Nor is it just a platform to sell you additional products.

Here are some of the items we've added to our members site just since we launched the Toolkit:

- An Internet Infomercial Maker’s Buyer's Guide [PDF]
Two of the questions we hear most from Internet infomercial makers are 'What equipment should I buy?' and 'Where do I get it?' In answer to those questions, we created a quick list of materials you can use to start making Internet infomercials, along with some of our preferred locations for finding them.

- The Quick-and-Dirty Home Studio Setup [Web Video]
In this bonus video, we walk you through a third production scenario (in addition to the ones found in Volumes 4 & 5 of the Toolkit). We cover the process of setting up your camera, computer, lighting to capture video on your computer--including a tip for making a $5 light look as good as an expensive studio light.

- Using Google Video [Web Video]
Google Video is Google's new 'storefront' for all content video--TV episodes, movies and free videos. By uploading and indexing your infomercial, you make it available to Googlers everywhere. Here, we teach you how to use Google Video to store and play back your own Web videos and Internet infomercials.

- Video Editing 101 with Sony® Vegas® Movie Studio™+DVD software [Web video]
Learn the basics of video editing with Sony Vegas Movie Studio. In this video course, you'll learn:
- Where to get the software
- Editing basics
- How to capture video
- Editing, trimming, copy and paste
- Adding text and titles
- Adding graphics
- Music
- Special effects and backgrounds
- Visual effects
- Filters and color correction
- Exporting video

We've already gotten great feedback from some of our members. And we've got a couple more courses in the works already.

So, if you're considering whether to purchase the Toolkit or wondering whether it's worth the money, remember it's not just what's inside the box that counts, it's also what's outside the box.

Mike Koenigs & Rocket Helstrom
Creators of the Internet Infomercial Toolkit
http://www.infomercialtoolkit.com

P.S. If you missed the video about what comes inside the box, visit http://www.infomercialtoolkit.com/home and scroll about a third of the way down the page just before the Bonus #1 description. The headline reads: 'What's In the Box? Watch this Video To Find Out.'

It's also a good example of a product demonstration video--something you could easily incorporate into an infomercial or let stand alone in another part of your site like we have.

What is an Internet Infomercial anyway?

By now you've checked out our special report on Internet infomercials and you're probably wondering:

- How much does it cost to make an Internet Infomercial?
- What equipment do you need?
- How do I start making them?
- How long it takes to make an internet infomercial?
- What are some of the applications for internet infomercials?
- What if I'm not technical, can I still make them?
- Do internet infomercials work for my business type?
- Do they convert more visitors into buyers than traditional marketing approaches?
- What is the Internet Infomercial Toolkit?

(If you haven't already received your report, "How Internet Infomercials Will Transform Your Business" be sure to go here to get your copy right now.)

We answered every one of these questions and more in a free, information-packed 60 minute teleclass.

To learn more, go here to listen to the class now:

http://www.infomercialtoolkit.com/teleseminar

On the page, you can ask a question that will get answered in future communciations and posts. We've already received questions from hundreds of interested business owners.

We trust after reading the special report and listening to the call, you recognize NOW is the time for learning how to leverage online video.

Do you want to learn how to put sales-driving videos on your web site in less than a day quickly and inexpensively? Go here to learn more and get a copy of "How Internet Infomercials Will Transform Your Business" (a $24.95 value) just for visiting.