Wednesday, January 31, 2007

YouTube Revenue Share Plan Overlooks Businesses Already Making Money With Web Video

Summary: Would you like YouTube to pay you for making Internet videos? Company sources reveal it will happen later this year. However, some smart businesses already are turning their online videos into dollars.

San Diego, CA 92128 – January 30, 2007 – Recent press reports indicate YouTube will start paying video producers for their work sometime in 2007. It's likely YouTube will run ads at the beginnings of the most popular or "viral" videos and then share the advertising revenues with the video producers.

But savvy marketers have been using YouTube and other top video sites for months to generate Website traffic for their online businesses and to convert visitors into buyers once they get there.

"These producers are already getting paid for their videos – in the form of increased leads and sales," says Michael Koenigs, co-founder of the Internet Infomercial Toolkit and Traffic Geyser, two programs companies use to ramp up their online video marketing.

Take Joel Comm, for example. A seasoned Internet marketer and New York Times bestselling business author of "Cracking the AdSense Code," Comm used online video marketing for the first time in a major product launch last fall. The results? He experienced his highest conversion rate in 12 years of online promotions and generated record sales.

(Click here to watch Joel Comm's video infomercial.)

(Click here to watch Joel Comm's analysis of his video campaign.)

Or, how about David Frey? Another highly successful Internet marketer and founder of Marketing Best Practices, Frey increased traffic to his Website by more than 60% in less than three weeks using online video.

(Follow this link to watch David Frey's video case study.)

Despite these benefits, businesses don't pay to run their video spots on YouTube – or any of the other sites for that matter. They produce three-to five-minute ads or infomercials and pay nothing for hosting, playing or even streaming them to their own Website pages.

"Getting people to watch them depends on the keywords you include in the video titles and descriptions and how popular or competitive those keywords are," Koenigs adds. Video sites like YouTube are so popular the search engines are constantly indexing them, so results can appear overnight – literally.

However, if a video suddenly appears in the top results for a given keyword or phrase, it can be a challenge keeping it there. That's why it's important to frequently produce and upload new videos for your business.

Koenigs explains, "It's simple. Once a business gets started with online video marketing, the traffic and conversions are what keep them going."

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