Internet Videos Boost Website Traffic 60%, Drive Top SEO Results

Summary: Here's more proof Web video can drive visitors and SEO: Online marketer David Frey used Internet videos and the new Traffic Geyser submitter service to increase visitors to his marriage counseling site by more than 60% in three weeks and achieved a #1 Google search ranking for his target keyword phrase.

San Diego, California 92128 – February 8, 2007 – When Internet entrepreneur and small business guru David Frey decided to leverage online video in his marketing, his first attempts didn't go so well.

"My videos looked terrible and they didn't sound too good," Frey explains. "Then I got the Toolkit, along with some coaching on the lighting setup, the audio and the call to action. My latest videos are much more watchable—and more effective."

The "Toolkit" is the Internet Infomercial Toolkit, a multimedia instructional package that teaches businesses how to sell with video.

Frey adds, "Once I improved my videos, I wanted to use them to drive traffic to my sites, including MarriageAdvice.com. Luckily, I found Traffic Geyser."

Traffic Geyser is a fledgling service for businesses that distributes their Internet videos to more than 30 top sites with the click of a button and leverages Web 2.0 features to drive Website traffic and SEO.

Frey was so pleased with the results he achieved with Traffic Geyser he produced video newsletters for his 50,000 small business subscribers describing the process he used to generate hundreds of thousands of impressions and boost traffic by 60% to MarriageAdvice.com—over just three weeks.

Go here to view David Frey's video newsletter where he recaps his entire strategy.

One key tactic is to optimize the videos' titles and descriptions with your keyword or phrase, almost as if you are creating miniature Web sites. "Fortunately, with Traffic Geyser, you only have to enter your title and description once for each video," Frey says. "Then the system uploads that information to more than 30 top video sites. It's a huge time-saver."

Internet Video Ads Like Doritos' Super Bowl Contest Entries Score Website Traffic

Summary: Low budget promotional videos like those featured in Doritos' Super Bowl contest produce unprecedented search engine rankings and Website traffic when uploaded to top video sites like Jumpcut, Yahoo video and YouTube.

San Diego, CA 92128 – January 31, 2007 – The online video revolution continues to attract businesses looking for inexpensive streams of qualified Website traffic.

Many more business owners could jump on the bandwagon following the upcoming Super Bowl broadcast when Doritos announces the winner of its user-generated video competition, "Crash the Super Bowl." Visitors voted for five finalists in recent weeks and Doritos will reveal the results February 4 when it airs the winning spot during the big game.

"Any business can create winning videos and reap the same benefits," claims Rocket Helstrom, co-founder of Traffic Geyser, an online service for companies using video and Web 2.0 elements to promote their products and services. "The technology has become so affordable and simple--you can even create video without a camera and generate Website traffic and search rankings."

Once the realm of stupid-people tricks and music video spoofs, sites like Grouper, Google video and even MySpace are beginning to feature more infomercials and promotional spots uploaded by Internet marketers and Web entrepreneurs.

Helstrom adds, "The buzz is spreading among business people, especially when they learn they can make a video with just an audio track and some images then upload it to 30 or more top video sites with a click. Internet video empowers the little guy just as much as the big guy."

Doritos' promotional partner, Yahoo, received more than 1,000 entries through Jumpcut.com, the video site it acquired last year. While each of the five final videos is very creative and humorous, businesses can also capture audiences with informative messages, guidance or expert insights to their problems.

YouTube Revenue Share Plan Overlooks Businesses Already Making Money With Web Video

Summary: Would you like YouTube to pay you for making Internet videos? Company sources reveal it will happen later this year. However, some smart businesses already are turning their online videos into dollars.

San Diego, CA 92128 – January 30, 2007 – Recent press reports indicate YouTube will start paying video producers for their work sometime in 2007. It's likely YouTube will run ads at the beginnings of the most popular or "viral" videos and then share the advertising revenues with the video producers.

But savvy marketers have been using YouTube and other top video sites for months to generate Website traffic for their online businesses and to convert visitors into buyers once they get there.

"These producers are already getting paid for their videos – in the form of increased leads and sales," says Michael Koenigs, co-founder of the Internet Infomercial Toolkit and Traffic Geyser, two programs companies use to ramp up their online video marketing.

Take Joel Comm, for example. A seasoned Internet marketer and New York Times bestselling business author of "Cracking the AdSense Code," Comm used online video marketing for the first time in a major product launch last fall. The results? He experienced his highest conversion rate in 12 years of online promotions and generated record sales.

(Click here to watch Joel Comm's video infomercial.)

(Click here to watch Joel Comm's analysis of his video campaign.)

Or, how about David Frey? Another highly successful Internet marketer and founder of Marketing Best Practices, Frey increased traffic to his MarriageAdvice.com Website by more than 60% in less than three weeks using online video.

(Follow this link to watch David Frey's video case study.)

Despite these benefits, businesses don't pay to run their video spots on YouTube – or any of the other sites for that matter. They produce three-to five-minute ads or infomercials and pay nothing for hosting, playing or even streaming them to their own Website pages.

"Getting people to watch them depends on the keywords you include in the video titles and descriptions and how popular or competitive those keywords are," Koenigs adds. Video sites like YouTube are so popular the search engines are constantly indexing them, so results can appear overnight – literally.

However, if a video suddenly appears in the top results for a given keyword or phrase, it can be a challenge keeping it there. That's why it's important to frequently produce and upload new videos for your business.

Koenigs explains, "It's simple. Once a business gets started with online video marketing, the traffic and conversions are what keep them going."

How to Use Social Bookmarking Sites to Generate Traffic

What's a social bookmarking site?

It's an online community of Web users who store and share their bookmarks. Instead of (or in addition to) bookmarking pages in their own browsers, (e.g., articles, blog entries, etc. they find interesting), they "TAG" these pages and create entries in the social bookmarking site.

Because the social bookmarking sites are Web-based, the tags or bookmarks are available for them from any computer online—sort of like your Web-based email account is available to you from work, home, when you travel, etc.

In addition, users CATEGORIZE their bookmarks so others can browse or find ones that interest them. Many of these sites also allow users to "discuss" tagged articles by posting COMMENTS about them. Then the most popular tags appear higher in the categories.

What does this mean to you and your Website traffic?

If you join some social bookmarking sites, you can tag your Web pages, press releases, blog entries and VIDEOS to generate more traffic to them.

In fact, we've just added a feature to Traffic Geyser that tags your video title, description, thumbnail image and target Web using your social bookmarking accounts so you get additional traffic to your target Web page. It's built right in to Traffic Geyser.

What are some social bookmarking sites you should join and start using if you haven't already done so? Here are a few to get you started:

http://del.icio.us
http://www.furl.net
http://www.backflip.com

Once you sign up, you can also get toolbar buttons or links for your browser so all you have to do when you find a page you want to tag is select the button or link and it opens up a short form for you to complete and save.

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